First Things First! New Branding and Design for New Businesses
Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself; it demands fresh ideas unfettered by standard approaches. First Things First! presents real examples from shop owners and mechanics, dentists and organic farmers?-- businesses discovering corporate design for the first time?-- as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design. 256 pages.
- Cover Stock
- 11"L x 9.5"W