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First Things First! New Branding and Design for New Businesses

First Things First! New Branding and Design for New Businesses


Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself; it demands fresh ideas unfettered by standard approaches. First Things First! presents real examples from shop owners and mechanics, dentists and organic farmers?-- businesses discovering corporate design for the first time?-- as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design. 256 pages.

    • Cover Stock
    • Hardcover
    • Publisher
    • Gestalten
    • Copyright
    • 2016
    • Dimensions
    • 11"L x 9.5"W
$ 60.00
First Things First! New Branding and Design for New Businesses

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