Invented by a Japanese pharmacist in 1957, Yu-Be Lotion is a glycerin based moisturizing cream enriched in Vitamin E, Vitamin B2. Its uniquely high glycerin content and absorbability is the result of a special manufacturing process in Japan, where it has been the #1 selling skin cream for more than 50 years. The products' massive and loyal customer base ranges from homemakers to Mount Everest expedition climbers. The Advanced Formula Pure Hydration Cream is completely unscented and free of parabens and camphor.